On this occasion , Eventstagram was used to maximize the event marketing at the Color Run, also known as the happiest 5k on the planet. it’s a non-timed race in which thousands of participants are doused from head to toe in different colours. Then, at the finish line, the fun continues with a ‘Color Festival’. They used Eventstagram at 3 of their events, at So Cal – Pomona, Lansing and Philadelphia. People had great fun taking pictures of themselves covered in different colors, every time they made it through a new kilometer!
There were a total of 2,081 photos uploaded.This translates into huge marketing event exposure. Each of those thousands of pictures will have been viewed by the author’s friends on Instagram. So next year there will be new additions to the race thanks to the perks that Eventstagram has for event marketing.