Using an Instagram and Twitter live feed for a nation-wide event is a great idea. This was done at the APCA’s (The Association of Campus Activities) recent conference, held in Houston. When people come together to share an experiential event through the medium of images and video on Instagram and Twitter, with a specific #hashtag, this allows these images to gain a very precise target market back in the specific cities of the guests, particularly within one segment of an industry.
A live social media feed using Instagram and Twitter photos and videos is of course a perfect addition to any campus marketing campaign. Students are avid users of social media. Encouraging students to interact with your brand online through a photo opportunity or competition is a great way to connect with your target audience online. This is also very beneficial for connecting your brand with talent pools on campus during a recruitment drive.

Why Is Social Media Recruiting a Good Idea?

This form of peer-to-peer social marketing recruitment sector in the form of social media recruiting. Large screens with user generated social media on them can be used to run Instagram competitions or just as a way of encouraging talent pools to engage with brands. This is particularly useful for campus recruitment and at recruitment fairs.
A number of brilliant articles regarding social recruiting can be found with the Undercover Recruiter who discusses the many benefits of connecting with talent pools in their natural place – ONLINE!

 

Using an Instagram and Twitter live feed for a nation-wide university event is a great idea as can be seen at  the APCA’s (The Association of Campus Activities) recent conference, held in Houston. When people come together from all over the USA (or any country) and share images and video on Instagram and Twitter with a specific #hashtag, this allows these images to gain a very precise target market back in the specific cities of the guests, particularly within one segment of an industry.

Why Use Social Media At University Events?

However a live social media feed using Instagram and Twitter photos and videos is of course a perfect addition to any campus marketing campaign. Students are avid users of social media. Universities should be encouraging students to interact with their brand online through photo opportunities or competitions. This is a great way to connect with students and amplify a brand online, at university events

 

The university of Monterrey recently celebrated their 70th anniversary in a magnificent way with their students as can be seen here.

This is of course also very beneficial for connecting your brand with future student talent pools on campus during a recruitment drive.

Would you like to see more use of an Instagram and Twitter at your university events? 

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