Ever thought of the perks of a social media slideshow for your event? We all know that the Internet and Social Media are here to stay. We use new words like hashtag, tweet, share or pin on a daily basis. And vocabulary is not the only thing that has seen a huge transformation thanks to technology. The way we communicate with each other has also been modified, with our virtual lives sometimes becoming as important as our real ones.
The O2 is a huge entertainment venue located in London; boasting cinemas, an indoor arena, restaurants and piazzas. Due to their large and varied clientele, they recognized and embraced this new-found tendency to make everything social. They sought to engage this constant influx of audience, and rose to the next level where content marketing was concerned, setting up a live social media slideshow.
Number of People Engaging In a Social Media Slideshow?
At the O2 complex, people shared nearly 16,000 interactions over a 6-month period. The average Twitter user has 208 followers, while Instagram has a whopping 200 million monthly users, making each of these interactions an advert in itself, to a very targeted demographic! The amount of impressions can multiply into the millions through this peer-to-peer referral by just letting the crowd share their photos, as they normally would.
How does it work?
Crowd Reactive, creates completely bespoke, whitelabel Instagram and Twitter slideshows to engage your crowd while maximizing your exposure on social media. We allow you to collate all the photos taken at an event under a specific hashtag. We then display them in real-time on a big screen, keeping your crowd connected to the brand as they watch their photos and videos appear.
What platform works best for a live slideshow at an event?
The numbers speak loud and clear: Instagram is king when it comes to sharing photos. A 72% of the crowd chose to take a picture and upload it to Instagram with a specific hashtag to see themselves on the screen.
Twitter comes in second, with 16% of the crowd. However, half of these were tweets, and the other half were actual pictures. Visual content is becoming even more important nowadays, so social media walls need to make sure that they are not saturated by text!
What kind of events can benefit from having a real-time social media feed on a screen?
The bespoke whitelabel Instagram and Twitter slideshows service Crowd Reactive is mother company to the plug and play option Eventstagram. These slideshows can be set up for any event: concerts, shopping malls, big festivals, fairs, birthdays, graduations… The demand for slideshows at weddings was so high, that we also created ii.do, specializing in Instagram and Twitter slideshows for weddings.
We also have many other features such as on-site printing, wedding albums, data reports on the engagement of your crowd… Come and say hi to us on the 20th of June at the Tech Fest, and ask us about any projects you have in mind.