Make all your photos, videos and documents accessible from every device you come across. That way you’ll have no trouble showing off your work, or finding the information on a certain document, with it’s helpful search tools. You can also edit docs on the go, and automatically upload photos, so you don’t need to worry about losing them.
If you’re an event planner, you’re most probably already using social media as one of your day-to-day staple strategies to get the word out there. It’s a powerful and inexpensive tool to network with other professionals in your industry, as well as build up a collection of tech-savvy followers that will look up to you as a professional in the field (if you can write good, exclusive content).
But before you launch yourself into the social media world, you have to determine how much time you want to be spending on it, define your tone of voice, how you wish to interact with your followers and which channels you would like to do all of this from. Here are our tips for making the best of your social media being an event planner.
1. Choose your social media platforms
Unless you have a dedicated social media team, it’ll be difficult to reach out to your target audience effectively on every single social media platform. If you want to post to Google+, Pinterest, LinkedIn, YouTube, Facebook, Twitter and all the other channels out there, you might want to quit your job and become a community manager! Take two or three channels where you know your followers hang out and focus on them, for now.
2. Create your own content
Follow the 80/20 rule: 80% of the content you post on social media should be your own, original stuff. When people share it, because it’s so darn good, they’ll be exposing your brand to all their own friends and followers. Other people’s content should make up around 20% of your social media posts. Tag the authors so they know that you appreciated their content. It can be a great way to network and get connected to people you admire in your industry.
3. Curate your own content
Make sure you comb through your posts every so often to weed out any content that isn’t consistent with your brand voice or with what you’re doing. This is especially important if there are lots of different team members posting on behalf of your brand.
4. Use post-scheduling tools
Tools like Hootsuite and Buffer are indispensable in the lead up to big events. Pre-schedule the content you want people to see, weeks or even months in advance. You can stock up on interesting third-party content when you get a spare few hours (that 20%), and drip feed it to your audience over a few weeks.
5. Keep a consistent brand voice
If your clients are all luxury-lovers, it isn’t a great idea to write about budget events and how to spend less on the bar. Keep your content consistent with what your clients are asking to know. Study who it is you’re writing for closely, and stick to the information they need!
What social media channels do you use to promote your events? At EventTag, we specialize in Twitter and Instagram!