When I get asked what I do, it’s with a sense of pride that I say ‘I founded and started Eventstagram‘. The obvious reason is that I am proud to be running a successful startup that generates revenue and provides me with an income, but there’s more to it.
I truly believe that although creating live social media feeds at events may not instantly save the world, creating and running any startup is a huge source of ‘good’.
1. Jobs, People, Jobs
2. Money, Attitude, Money
Being a startup (rather than a small business) means revolutionising something. It could be changing an industry to make a product or service more accessible, creating a new market for a current service or just creating a product or demand that wasn’t there before.
I believe that’s what we have done with Eventstagram. When we approach customers, the reaction is nearly always ‘You can do that? You can put live social media on a screen that easily?’ In most cases the product doesn’t have a budget, so instead of replacing expenditure, we are actually encouraging events from all over the build to increase it.
I feel proud that in our own little way we are increasing consumption, and changing spending attitudes.
3. Innovation, Positivity, Innovation
And my final thought. As a startup, we are always innovating. Sometimes we are expanding on client ideas, other times we are creating our own features. But we have a team of builders who are constantly looking to improve processes and outputs.
At the moment displaying live social media content on screens may not be saving lives, but it does make brand marketers and event organisers lives easier.It makes attendees at events happy and it always makes us proud.