A dreary conference room, lack of involvement and unimaginative planning means that business and corporate events can often fall flat, and subsequently be quickly forgotten. After you’ve decided on your target audience and what you want to achieve with your event, turn your focus to adding that special touch to ensure your event is a memorable one.
Choose An Interesting Location
When choosing your venue think about your theme, and the time of year. Could you hold it on a riverboat, in a country house or in an art gallery? If it’s a product launch, find a location that is relevant. Even a bar or restaurant will have a better atmosphere than a conference room. A good location doesn’t need to be expensive either – just the fact that you’ve put a little thought into it can make a big difference.
Involve The Attendees
Sitting and listening to others speak can become tiresome so involve your attendees by creating a hashtag, and explain clearly that people can interact with the event organisers and speakers during the event by using it. Encourage people to tweet about the event using your hashtag. Invite them to ask questions for the speakers via tweet – this is also a way to include those who couldn’t attend the event in person. Eventstagram create beautiful, live social media slideshows that allow will you to capture tweets, photos and videos from your attendees and display them live on a big screen at your event. Once your event is over, we can provide you with a gallery of all the posts, which is perfect as engaging and relevant content for sharing with your guests in a follow up email marketing campaign. Learn more about what we do here
Goody bags are a great way to end an event on a light note, market future events and continue conversation about whoever is hosting the event even after it has finished. An ill-considered bag of leaflets about irrelevant products and companies won’t excite anyone though. The key is to include things that are useful to your target audience as well as relating to your brand and the theme of the event.
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