From marketing to booking a speaker, events can be expensive to plan but they don’t have to be. Make your event a success and stay on point with your event budget plan by reading the simple (but not always obvious) tips below!

Set The Budget

Before you start planning a major event, figure out how much you can spend and are willing to spend. Consider how much you want to spend on all aspects which will include: venue, catering, guest speakers, decorations, entertainment and awards. Starting off with a baseline limit for each category will help you to control spending.

Consider Non-Traditional Venues

Planning an event takes a lot of work and when you get down to the details one of the most trying tasks is finding an affordable venue that fits well with your vision. Don’t be afraid to let your imagination run loose when deciding on an event venue. Art galleries, warehouses, public parks, independent store fronts and community centres are only a few suggestions.

Research Your Guest Speaker(s)

Guest speakers can be expensive – especially if you are seeking someone who is very well-known in your industry. However, there are a number of ways to reduce these costs if you think smartly. First, try and book as far in advance as possible because as people’s diaries fill up they are likely to charge more. Also, consider where your guest speaker will be coming from. If they live in Scotland and your event is in London, you are going to be hit with expensive travel costs as well. Opting for someone more local eliminates these costs and you are likely to get a better deal.

Utilize Social Media

Promoting on social media is a great way to save money. Not only is it an excellent way to reach your target audience, but it’s also free. Read more about how to use social media to promote your event here.

Use Eventstagram

Sitting and listening to others speak can become tiresome so involve your attendees by creating a hashtag, and explain clearly that people can interact with the event organisers and speakers during the event by using it. Encourage people to tweet about the event using your hashtag. Invite them to ask questions for the speakers via tweet – this is also a way to include those who couldn’t attend the event in person. Eventstagram create beautiful, live social media slideshows that allow will you to capture tweets, photos and videos from your attendees and display them live on a big screen at your event. Once your event is over, we can provide you with a gallery of all the posts, which is perfect as engaging and relevant content for sharing with your guests in a follow up email marketing campaign. Learn more about what we do here.


No matter how sensational your top-of-the-range DSLR is or how flooded with natural light your whitewashed studio is, there is always colour to be corrected and shadows to be brightened, so much so that when it comes to taking photos with your phone, sometimes the edits can end up looking better. That said, there is always room for improvement and below, we have listed 3 of our favourite photo editing apps.

#1: Afterlight

Remember light leaks? From your basic editing features that include adjusting brightness, contrast and saturation to adding faux light leaks, noise distortion and polaroid frames – Afterlight is an easy to use basic app with over 60 filters for you to choose form.

#2: Snapseed

Snapseed has everything from red-eye reduction and tilt shift to textured filters and selective adjustment. Selective adjustment is definitely the winning feature – you can select particular points in the image that you would like to change the brightness, saturation or contrast of thus avoiding losing any detail in other parts of the shot.

#3: VSCO Cam

VSCO Cam isn’t just for the filter-happy hipsters on Instagram with their long lists of hashtags on each image. Featuring a huge amount of filters that will be a big win if you’re a fan of that muted, green-and-blue aesthetic, this app can be quite fun to use once you get the hang of it. The sharpening tool is also a great quick fix for any image pre-upload!


What’s your favourite app to use? Let us know in the comments below!


Event planning can be stressful. Endless to-do lists, research notes on various venues, and the management of social media – there’s so much to do in often very little time. Luckily, today there are millions of apps available and hundreds are dedicated to planning and parties, but which is the right one for you? We have compiled a short list of the top-rated apps every event planner needs.



  • This app is the perfect suite for the delegation and execution of ideas and tasks. Use it to organize your research into the perfect venue, coordinate travel itineraies, save webpages and share notes with members of your team. Evernote also has the added bonus that it can be synchronized to all your devices which makes life much easier.



  • We’ve discussed previously how important social media is during an event – so it’s safe to say that there is going to be a lot of tweeting, liking and checking in during your event. Use Hootsuite to easily manage all your social channels, schedule posts in advance, create streams and easily respond to all the buzz surrounding your event.



  • This is an easy way to store and share all your paperless goods – guestlists, photos, notes, any other other important documents which can be synced across your devices.



  • Clear allows you to make multiple to-do lists so you can have one for personal projects, and another for urgent event planning priorities. This simple and intuitive to-do list builder will help you spend less time making long lists and more time getting stuff done thus become a more productive event planner.


Xpense Tracker

  • It can be difficult to keep track of what you’re spending and where exactly money is going, Xpense tracker allows you to input and keep track of all your expenses so you don’t panic later on when trying to remember how much something cost.



  • In a time where communication is based around a visual experience Instagram is the answer. A few years ago, a mobile phone was a distraction. Now, it’s a tool that you should use to your advantage. Showcase the visual aspects of your event and keep your attendees engaged. Also, think about creating a hashtag!


What apps are your favourite to use? Let us know in the comments below!

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