From marketing to booking a speaker, events can be expensive to plan but they don’t have to be. Make your event a success and stay on point with your event budget plan by reading the simple (but not always obvious) tips below!
Set The Budget
Before you start planning a major event, figure out how much you can spend and are willing to spend. Consider how much you want to spend on all aspects which will include: venue, catering, guest speakers, decorations, entertainment and awards. Starting off with a baseline limit for each category will help you to control spending.
Consider Non-Traditional Venues
Planning an event takes a lot of work and when you get down to the details one of the most trying tasks is finding an affordable venue that fits well with your vision. Don’t be afraid to let your imagination run loose when deciding on an event venue. Art galleries, warehouses, public parks, independent store fronts and community centres are only a few suggestions.
Research Your Guest Speaker(s)
Guest speakers can be expensive – especially if you are seeking someone who is very well-known in your industry. However, there are a number of ways to reduce these costs if you think smartly. First, try and book as far in advance as possible because as people’s diaries fill up they are likely to charge more. Also, consider where your guest speaker will be coming from. If they live in Scotland and your event is in London, you are going to be hit with expensive travel costs as well. Opting for someone more local eliminates these costs and you are likely to get a better deal.
Utilize Social Media
Promoting on social media is a great way to save money. Not only is it an excellent way to reach your target audience, but it’s also free. Read more about how to use social media to promote your event here.
Sitting and listening to others speak can become tiresome so involve your attendees by creating a hashtag, and explain clearly that people can interact with the event organisers and speakers during the event by using it. Encourage people to tweet about the event using your hashtag. Invite them to ask questions for the speakers via tweet – this is also a way to include those who couldn’t attend the event in person. Eventstagram create beautiful, live social media slideshows that allow will you to capture tweets, photos and videos from your attendees and display them live on a big screen at your event. Once your event is over, we can provide you with a gallery of all the posts, which is perfect as engaging and relevant content for sharing with your guests in a follow up email marketing campaign. Learn more about what we do here.