Once a novelty, social media networks are now an important factor in the success of many businesses, and events. A strong online presence can help spread the word about your event, attract attendees, build anticipation, and it allows you to document and share the event as it unfolds. If you want to maximise on the opportunity, there are a few steps you should consider taking to do so:
Prior To The Event
- Build an online audience that may become event attendees. Use a tool such as SocialBro to identify users who are interested in the event, and monitor people discussing the event or asking you any related questions.
- Follow all attendees, event partners, sponsors and speakers.
- Establish your event hashtag early! Make it short and easy to remember and check that it isn’t being used elsewhere. There’s no value in a hashtag if no one uses it so spread the word! Promote your hashtag on your event website, on your marketing materials, in your videos, in your press releases, across your social media, etc. Explain clearly that people can interact with the event organisers during the event by using your Twitter handle or with your hashtag
- Use EventsTag! We create live social media slideshows that allow will you to capture tweets, photos and videos from your attendees and display them live on a big screen at your event. Once your event is over, we can provide you with a gallery of all the posts, which is perfect as engaging and relevant content for sharing with your guests in a follow up email marketing campaign. Learn more about what we do here.
During The Event
- On-the-day marketing is a key part of event marketing and using social media for this is so valuable because the potential reach is so wide so assign someone to manage your event’s social media on the day. They can share real-time updates using your hashtag, post quotes from the speakers, share photos and more.
- Encourage people to tweet about the event using your hashtag. Invite them to ask questions for the speakers via tweet – this is also a way to include those who couldn’t attend the event in person.
- Make it easy for people to know what the hashtag is by ensuring it has a constant and visible presence. You could put it on their invite or have it showing on a screen.
- The follow-up to any event is very important so get online and make sure no questions are left unanswered, also take the time to reply to any feedback left from attendees.
- Go the extra mile by writing a blog post that covered all the key areas of the event and share it on social media.
- Remember to keep your Twitter account active even after the event by curating and creating content to share with your followers. This is important if you plan on having any future events.