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Once a novelty, social media networks are now an important factor in the success of many businesses, and events. A strong online presence can help spread the word about your event, attract attendees, build anticipation, and it allows you to document and share the event as it unfolds. If you want to maximise on the opportunity, there are a few steps you should consider taking to do so:


Prior To The Event

  • Build an online audience that may become event attendees. Use a tool such as SocialBro to identify users who are interested in the event, and monitor people discussing the event or asking you any related questions.
  • Follow all attendees, event partners, sponsors and speakers.
  • Establish your event hashtag early! Make it short and easy to remember and check that it isn’t being used elsewhere. There’s no value in a hashtag if no one uses it so spread the word! Promote your hashtag on your event website, on your marketing materials, in your videos, in your press releases, across your social media, etc. Explain clearly that people can interact with the event organisers during the event by using your Twitter handle or with your hashtag
  • Use EventsTag! We create live social media slideshows that allow will you to capture tweets, photos and videos from your attendees and display them live on a big screen at your event. Once your event is over, we can provide you with a gallery of all the posts, which is perfect as engaging and relevant content for sharing with your guests in a follow up email marketing campaign. Learn more about what we do here.

During The Event

  • On-the-day marketing is a key part of event marketing and using social media for this is so valuable because the potential reach is so wide so assign someone to manage your event’s social media on the day. They can share real-time updates using your hashtag, post quotes from the speakers, share photos and more.
  • Encourage people to tweet about the event using your hashtag. Invite them to ask questions for the speakers via tweet – this is also a way to include those who couldn’t attend the event in person.
  • Make it easy for people to know what the hashtag is by ensuring it has a constant and visible presence. You could put it on their invite or have it showing on a screen.

Post Event

  • The follow-up to any event is very important so get online and make sure no questions are left unanswered, also take the time to reply to any feedback left from attendees.
  • Go the extra mile by writing a blog post that covered all the key areas of the event and share it on social media.
  • Remember to keep your Twitter account active even after the event by curating and creating content to share with your followers. This is important if you plan on having any future events.

 

 

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We are hiring a Lead PHP Developer! Crowd Reactive (the team behind Eventstagram and ii.do) are creators of live social media slideshows at events around the world. We cate­r to brands, festivals, conferences, concerts, weddings, and just about any event where people are taking photos. Notable clients include Nike, Ferrari, Red Bull, Microsoft, The O2 Arena, Wembley, Twickenham and many more. We’re looking for a talented senior PHP developer to join our small but growing team, and help implement some of our exciting new designs and features.  We have started implementing BDD and need someone with experience to take the lead and roll out the process throughout the company.

What You’ll Be Doing?

  • Writing exceptional PHP with the Symfony2 framework
  • Releasing open source bundles, like GoogleMapsBundle, gassetic
  • Working with new technologies like RabbitMQ, Redis
  • Harnessing the power of a distributed, scalable server environment built on AWS
  • Thinking up new awesome features for our rapidly growing user base
  • Being part of a small team in an agile environment with code reviews and discussions
  • Leading the 5 person development team and practising BDD using Behat

What Technical Skills You’ll Need?

  • Excellent knowledge of PHP and design patterns
  • Doctrine2, PHPUnit, composer, git, Behat, PHPSpec
  • Inside-out knowledge of Symfony2
  • A desire to write tests to make your code better, not because you have to
  • Strict about best-practices and BDD
  • RabbitMQ, Jenkins, SauceLabs, Selenium, Redis (helpful but not required)
  • LESS/SASS, Gulp/grunt, Bower (helpful but not required)

What Non – Technical Skills Would Help?

  • Good communication skills and ability to lead a meeting
  • Work well as a team
  • A desire to learn new things and teach others
  • Can take your own initiative
  • Can work with the sales and marketing teams to help make decisions that bring the company forward

Compensation & Benefits

  • Up to £55,000 base salary tiered to grow with the company
  • Revenue share options based on personal + team performance
  • 28 days paid holiday available annually
  • The ability to help take a company from a small start up to a world renowned business.
  • Work in one of the most exciting work spaces in central London.
  • Attendance to world-recognised events including SXSW in Austin, TX
  • Weekly happy hours and social events with the team

Requirements

  • Place of Work: You must be eligible to work in the UK, and be based permanently in our London office (WeWork, 22 Upper Ground, SE1 9PD).
  • Flexible Working: Ability and willingness to work flexible hours when required.

Apply to dan@crowdreactive.com

 

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The average event planner may be able to manage two tasks, whereas the best planners can handle ten. Why is this? You could chalk it up to variances in skill, education, passion or drive but often, it’s comes down to a difference in habits. Below, we’ve listed some of the habits that the most successful event planners have in common.

Habit 1: They embrace and utilise technology

There is one constant among all the most efficient event planners: they embrace new technology and know it can improve any event. From Google Calendar to the latest apps that replace bulky binders, successful event planners majorly increase their productivity by experimenting with the best in technology.

 

Habit 2: They study and understand marketing

Event planning and event marketing are two intrinsically linked fields. Event planners who have an understanding of event marketing will always have an edge over their peers who don’t. Because they know marketing, they know how to organize events that revolve around their marketing campaigns. This also helps them temper attendee expectations and deliver greater value.

 

Habit 3: They understand the importance of data

Good data makes for good decisions. Seeing the results of different processes – from check-ins to speaker schedules – in actual numbers gives important insight into what works and what doesn’t. If you are not already collecting data at your events, now is the time to figure out how to effectively measure your event and make better decisions, backed with data.

 

Habit 4: They apply problem-solving steps

The most effective event planners are excellent problem solvers. To become a better problem solver, always follow these four steps: understanding the problem, devising a plan, carrying out the plan, and looking back at the result.

 

Habit 5: They are optimistic

In order to be an event planner at all, you have to be optimistic. Event planners have one of the most stressful jobs in the world and are constantly under pressure. Any slight pessimism may bring you spiralling downwards so keep calm, and watch these inspiring TED talks.

 

 

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TED (Technology, Education and Design) is a nonprofit organization that gathers innovative thinkers and successful professionals together to share new ideas and present live speeches in conferences around the world, and inevitably leave us in an enlightened state. While the topics of TED range from sciences to world history to the formula of happiness, we have searched and hand-picked three TED talks that we believe will be beneficial and of interest to marketing professionals. These talks will change the way you think about your brand, your customer and your product.

What Physics Taught Me About Marketing

Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. In this marketing presentation, Cobley shows how the laws of physics resemble basic marketing concepts – acceleration equals force over mass, for example. This application of scientific concepts in physics to developing a brand or business shows how marketing can be related to your fields of interest, thereby allowing you to have a much more profound and personal connection with marketing.

 

 

Got A Meeting? Take A Walk

This is a short, highly insightful, and relevant talk to those who spend hours on end at the office. Nilofer Merchant suggests a small idea that just might have a big impact on your life and health: Next time you have a one-on-one meeting, make it into a “walking meeting” — and let ideas flow while you walk and talk.

 

 

How To Get Your Ideas Spread

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin professes that marketing that works is less about the actual product, and more about whether you can get your ideas to spread or not. Spread the idea that your product is unique by doing something remarkable. Find out who cares and who is listening.

 

 

Life Lessons From An Ad Man

This compelling and humorous talk tackles the issue of perception and how it formulates our view of things. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

 

 

How To Make Stress Your Friend

Stress. It makes your heart pound, your breathing quicken and your forehead sweat. But while stress has been made into a public health enemy, new research suggests that stress may only be bad for you if you believe that to be the case. Psychologist Kelly McGonigal urges us to see stress as a positive, and introduces us to an unsung mechanism for stress reduction: reaching out to others.

 

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Since our rebrand (changing from Eventstagram to EventsTag) and new website launch, we have streamlined the platform so it is an improved user experience. There is also a new product offering – the professional package.

It allow users to further edit and tailor their slideshow, and ultimately it represents a logical mid-point in our existing product range and is the perfect platform from which individuals and brands can bring even more impact to their events.

For those who aren’t yet acquainted with what we do – EventsTag is a platform allowing events of all sizes to collate and display the social posts around their event live on-screen. This acts as excellent on-the-day entertainment and greatly increases your social media presence.

One of our customers, Kristian Lorenzon, Head of Social Media at O2 has been using EventsTag prior to its launch and here’s what he had to say:

“We have used EventsTag on numerous occasions to bring together content from our customers, as well as to communicate with our own staff. The installation at The O2 has proven to be a fantastic way to take our campaigns into the real world, extend their reach and build engagement with our brand. The platform is incredibly intuitive and provides the flexibility to accommodate the breadth of activities we run.”

Using EventsTag

If you already have an account with Eventstagram, firstly we’d like to say a huge ‘thank you’ for your support. With your help we’ve collected over 3.5 million posts and photos at over 40,000 events which is an amazing achievement. You’ll see that we’ve migrated your account, along with your events over to EventsTag – so you can get started with your existing login details right away.

If you’ve not got an account yet, there’s never been a better time to get one. Create your account to get started today!

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