The average event planner may be able to manage two tasks, whereas the best planners can handle ten. Why is this? You could chalk it up to variances in skill, education, passion or drive but often, it’s comes down to a difference in habits. Below, we’ve listed some of the habits that the most successful event planners have in common.

Habit 1: They embrace and utilise technology

There is one constant among all the most efficient event planners: they embrace new technology and know it can improve any event. From Google Calendar to the latest apps that replace bulky binders, successful event planners majorly increase their productivity by experimenting with the best in technology.


Habit 2: They study and understand marketing

Event planning and event marketing are two intrinsically linked fields. Event planners who have an understanding of event marketing will always have an edge over their peers who don’t. Because they know marketing, they know how to organize events that revolve around their marketing campaigns. This also helps them temper attendee expectations and deliver greater value.


Habit 3: They understand the importance of data

Good data makes for good decisions. Seeing the results of different processes – from check-ins to speaker schedules – in actual numbers gives important insight into what works and what doesn’t. If you are not already collecting data at your events, now is the time to figure out how to effectively measure your event and make better decisions, backed with data.


Habit 4: They apply problem-solving steps

The most effective event planners are excellent problem solvers. To become a better problem solver, always follow these four steps: understanding the problem, devising a plan, carrying out the plan, and looking back at the result.


Habit 5: They are optimistic

In order to be an event planner at all, you have to be optimistic. Event planners have one of the most stressful jobs in the world and are constantly under pressure. Any slight pessimism may bring you spiralling downwards so keep calm, and watch these inspiring TED talks.




Sara Gilmer

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