TED (Technology, Education and Design) is a nonprofit organization that gathers innovative thinkers and successful professionals together to share new ideas and present live speeches in conferences around the world, and inevitably leave us in an enlightened state. While the topics of TED range from sciences to world history to the formula of happiness, we have searched and hand-picked three TED talks that we believe will be beneficial and of interest to marketing professionals. These talks will change the way you think about your brand, your customer and your product.
What Physics Taught Me About Marketing
Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. In this marketing presentation, Cobley shows how the laws of physics resemble basic marketing concepts – acceleration equals force over mass, for example. This application of scientific concepts in physics to developing a brand or business shows how marketing can be related to your fields of interest, thereby allowing you to have a much more profound and personal connection with marketing.
Got A Meeting? Take A Walk
This is a short, highly insightful, and relevant talk to those who spend hours on end at the office. Nilofer Merchant suggests a small idea that just might have a big impact on your life and health: Next time you have a one-on-one meeting, make it into a “walking meeting” — and let ideas flow while you walk and talk.
How To Get Your Ideas Spread
In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin professes that marketing that works is less about the actual product, and more about whether you can get your ideas to spread or not. Spread the idea that your product is unique by doing something remarkable. Find out who cares and who is listening.
Life Lessons From An Ad Man
This compelling and humorous talk tackles the issue of perception and how it formulates our view of things. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
How To Make Stress Your Friend
Stress. It makes your heart pound, your breathing quicken and your forehead sweat. But while stress has been made into a public health enemy, new research suggests that stress may only be bad for you if you believe that to be the case. Psychologist Kelly McGonigal urges us to see stress as a positive, and introduces us to an unsung mechanism for stress reduction: reaching out to others.