It was cruelly cut short by the weather gods, but Governors Ball 2016 still made a splash.
Miguel, Years & Years, Galantis and more took to the stages to deliver unforgettable, if slightly damp, performances.
Up top there you can see our Executive Director A.J. gazing lovingly at our social walls, which were dotted all over the festival. Tweets and Instagram post tagged #GovBallNYC were grabbed and thrown up on the massive screens for the whole crowd to see.
Now, you might feel pretty vexed when one of your skillfully filtered posts only gets six or seven likes – but boy, do they add up. 150,000 posts were hashtagged at Governors Ball this year and they generated over one million likes. And it didn’t stop there – over five hundred million people saw them. FOMO x 503,092,100.
We worked with Laura at Founders Entertainment to design, create and run the social walls.  She said some lovely things about us:
I loved it – thank you for everything! I loved how smoothly it went and I didn’t have to lift a finger”
It was EventsTag’s second time at Gov Ball and we’re already looking forward to next year – and hoping for significantly fewer rainclouds!
Did you attend Governors Ball this year? Who was your standout act?
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Fusing digital and physical football through a number of exclusive Nike experiences, the space is designed to celebrate the philosophy of fast, brilliant football.”

In the build-up to the Euros, Nike took over Palais de Tokyo, the largest contemporary art museum in France.

Reimagined as the #PalaisofSpeed, the museum became host to an array of stunning immersive experiences. As we mourn over crushed Euro dreams, we’re looking back at our trip to Paris.

Faster Than


Our CEO is officially 5.18 km/h slower than Ronaldo.

 This amazing interactive experience pits you against a player of your choice, a race car or – if you’re feeling a bit sluggish – the quickest mere mortal at the Palais of Speed.

You get 5 minutes to catch your breath before your video arrives in your inbox. Pretty cool!

Jersey Culture


We made this one (not biased at all).

Guests stand at the green screen, choose their background and get shot as a football sticker-style GIF. It’s pinged to their phone immediately, ready to share.


Mercurial Photo Booth


Ronaldo’s ad for the new Mercurial Superfly boot, recreated. As you! Enter the booth and you’re snapped (photo one). The lights go down, the lines appear on the projector and you’re snapped again.

The two are spliced together and, even if you can’t run like him, at least you can now look just like Ronaldo…

What’s the best bit of experiential marketing you’ve seen recently?

Color Run

We had a LOT of fun this weekend.

The Color Run – the original, happiest and most colorful 5km fun run – is a global hit. Celebrating health, happiness and friends, it’s the most vibrant event in any runner’s calendar.

1. Start the day with a white tshirt

2. Skip, dance or run for 5km, getting showered with rainbow colours at Color Zones along the way

3. Finish up with the iconic Color Throws and the slowmo Color Booth

Color Run girls

On Sunday 12th June, a massive 18,500 Color Runners gathered in London’s Wembley Park, ready to get messy. Sponsored this year by the NSPCC and others, it was an amazing day… and at the finish line, we were just warming up.

With even more paint powder to chuck at them, we were ready to party with the Color Runners at the finishing festival. Our slowmo booth gave everyone a chance to create a lasting memory of the day – which beat anything they could do with a selfie stick. We wanted to create super shareable content that would explode across the tweetosphere and beyond like so many paint powder packets.

Here’s our CEO, showing everyone how it’s done:

Looking for a creative way to make memories for your guests?

Get in touch.


You’ll probably want to put your feet up and turn your phone off for a year while you recover, but after a big event you need to do some evaluation. Woohoo.

Based on cold hard data (as well as some chatting), you can get to some gold dust findings. However great your event went, you’ll want the next one to be even better.

So here’s our three-step path from tired event planner to enlightened marketing guru.

1. Estimate

Be really specific pre-event, when deciding what you’re going to measure. Use past events, similar events and anything else you can think of to decide what ultimate success looks like to you. Make them stretch goals – be ambitious.

Then, in the crazy lead up to the big day, you can have these ambitions in mind – they’ll help inform decisions you make and keep you focussed.

Here are some metric suggestions, to get the ball rolling:

  • Invited guests
  • Attendees
  • Budget over/underspend
  • Social media reach
  • Press coverage

2. Calculate

To figure out if your event was a success, you’ll need to crunch some numbers. It’s not sexy. But someone’s got to do it.

We deliver granular reports to our clients after their events, so they can a) jump for joy and b) learn for next time. They’re always interested in different bits of the data: was Twitter or Instagram more popular? Who were the most influential guests? How many people saw content from the event?

Without fail, it helps them hone their future plans.

3. Ask

Numbers won’t ever paint the whole picture. You’ll need to speak to people.

Twitter will probably give you a pretty good idea of how everything went – people aren’t shy about voicing their opinions in 140 characters – but it’s also worth picking up the phone.

That way, you can ask about specific things, like:

  • The speakers: how were they? Who gave them goosebumps? Who was awful?
  • The venue: big enough? Too big? Too far away?
  • The facilities: Instagrammable lunch? dodgy wifi?

You might be surprised by how open to giving feedback your attendees will be, especially if you’re prompt and contact them soon after the event.

It’s in everyone’s best interest for the world to be full of even more exciting, inspiring and memorable events. So make sure yours is one of them.


How do you usually measure the success of your event?

You may have heard news that Instagram shut down third-party access to content this week.

That isn’t exactly right, so we want to quickly clear up what this means for us and your EventsTag-enhanced events.

These changes by Instagram are to make sure that their platform is “built around authentic experiences”. In other words, to keep Instagrammers happy. Which makes sense to us.

We’ve reviewed and approved thousands of submissions, and are excited by all the great ways developers have enabled the Instagram community to share their own content.

– Instagram

EventsTag is an approved party –  Instagram knows us, loves us and won’t be changing how we operate one bit.

However, you will need to reconnect your Instagram account to our platform in order to keep everything running smoothly.

To do this:

  • Click here and log into your EventsTag account
  • Disconnect from Instagram
  • Hit the “Connect” button and enter your Instagram login details again

We love what we do and we’re glad that giants like Instagram and Twitter love it too.

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