Experiential marketing

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Fusing digital and physical football through a number of exclusive Nike experiences, the space is designed to celebrate the philosophy of fast, brilliant football.”

In the build-up to the Euros, Nike took over Palais de Tokyo, the largest contemporary art museum in France.

Reimagined as the #PalaisofSpeed, the museum became host to an array of stunning immersive experiences. As we mourn over crushed Euro dreams, we’re looking back at our trip to Paris.

Faster Than

 

Our CEO is officially 5.18 km/h slower than Ronaldo.

 This amazing interactive experience pits you against a player of your choice, a race car or – if you’re feeling a bit sluggish – the quickest mere mortal at the Palais of Speed.

You get 5 minutes to catch your breath before your video arrives in your inbox. Pretty cool!

Jersey Culture

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We made this one (not biased at all).

Guests stand at the green screen, choose their background and get shot as a football sticker-style GIF. It’s pinged to their phone immediately, ready to share.

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Mercurial Photo Booth

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Ronaldo’s ad for the new Mercurial Superfly boot, recreated. As you! Enter the booth and you’re snapped (photo one). The lights go down, the lines appear on the projector and you’re snapped again.

The two are spliced together and, even if you can’t run like him, at least you can now look just like Ronaldo…

What’s the best bit of experiential marketing you’ve seen recently?

Color Run

We had a LOT of fun this weekend.

The Color Run – the original, happiest and most colorful 5km fun run – is a global hit. Celebrating health, happiness and friends, it’s the most vibrant event in any runner’s calendar.

1. Start the day with a white tshirt

2. Skip, dance or run for 5km, getting showered with rainbow colours at Color Zones along the way

3. Finish up with the iconic Color Throws and the slowmo Color Booth

Color Run girls

On Sunday 12th June, a massive 18,500 Color Runners gathered in London’s Wembley Park, ready to get messy. Sponsored this year by the NSPCC and others, it was an amazing day… and at the finish line, we were just warming up.

With even more paint powder to chuck at them, we were ready to party with the Color Runners at the finishing festival. Our slowmo booth gave everyone a chance to create a lasting memory of the day – which beat anything they could do with a selfie stick. We wanted to create super shareable content that would explode across the tweetosphere and beyond like so many paint powder packets.

Here’s our CEO, showing everyone how it’s done:

Looking for a creative way to make memories for your guests?

Get in touch.

We’re committed to making sure every person with a tongue gets ice cold refreshment like a blast of cold mountain air, with every single bottle, can or pint of Coors Light they put in their hand.

– Coors Light

Coors Light cares about cold. To enjoy the World’s Most Refreshing Beer™ from the Rockies, you need optimum conditions.

Enter, Ice Cave – the latest experiential marketing campaign by the brand, inviting ravers to enjoy a cool night out (-5°C, to be precise).

And our social media experiences are adding a whole extra dimension for the duration. We’ve got a Polaroid Station rigged up at the mouth of the cave, and a GIF Booth just inside, to capture the shivvering ravers in all their glory.

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Birmingham Mail

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Centenary Square in Birmingham will play host to the Cave until Sunday. Entry’s free but book ahead to avoid disappointment (and a night spent at boring room temperature).

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So, what are you waiting for? Wrap up in a thermal cape and enjoy a crisp Coors Light, in a fridge. Upcoming (and yes, cool) new DJs like Ronnie Loko and Soph Robbo are bringing the tunes, and we have the social media magic covered.

It’s day three, and Charles is already a hardened Ice Cave Raver:

This is a great example of perfect, on-brand experiential marketing. It makes complete sense for Coors, aligning seamlessly with their mission statement and brand identity. It’s brilliant to be able to add a social element to the activation. Everyone’s loving it.

– Charles, EventsTag man on the ground

What’s the best bit of experiential marketing you’ve seen recently?

Roo Machine

We’re never far away from brilliant experiential marketing here at EventsTag. Whether we’re making it happen for a client or admiring cool things other people are doing, exciting immersive experiences are what we love most.

This week, Deliveroo landed a 2 meter-high delivery bag across the road from our London Waterloo HQ. So we hopped over for a closer look.

 

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It isn’t just the free food that had people queuing across the station. #RooMachine had the rush of chance, the slightly mind boggling idea that there are hundreds of cupcakes and trays of sushi inside this giant takeaway bag and getting to pull that big old lever. You know you’re jealous of the lady in the GIF. We all want to pull it.

 

Deliveroo is appealing the child in everyone with bright, colourful and noisy marketing. With sweets inside it.

If you can get time-poor commuters to stand in a long queue, you can do anything – nice work, Deliveroo!

Our Social Slots can bring this casino buzz to your next event.

Guests simply hashtag a photo and it slots into the game. Tag, spin, win.

Get in touch for a demo today.

Social Slots Winner GIF Imprint

Have you seen any cool experiential marketing recently? Let us know!

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