We’re never far away from brilliant experiential marketing here at EventsTag. Whether we’re making it happen for a client or admiring cool things other people are doing, exciting immersive experiences are what we love most.
This week, Deliveroo landed a 2 meter-high delivery bag across the road from our London Waterloo HQ. So we hopped over for a closer look.
It isn’t just the free food that had people queuing across the station. #RooMachine had the rush of chance, the slightly mind boggling idea that there are hundreds of cupcakes and trays of sushi inside this giant takeaway bag and getting to pull that big old lever. You know you’re jealous of the lady in the GIF. We all want to pull it.
— Helen Brrtt (@helsbtwt) May 10, 2016
Deliveroo is appealing the child in everyone with bright, colourful and noisy marketing. With sweets inside it.
If you can get time-poor commuters to stand in a long queue, you can do anything – nice work, Deliveroo!
— Deliveroo UK (@Deliveroo) May 10, 2016
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Have you seen any cool experiential marketing recently? Let us know!