Here's how we did it.

Chelsea worked with EventsTag to create multiple live photo opportunities and also fostered huge usage of their #ChelseaChampions hashtag throughout the season.

We created a searchable microsite that featured all content from their season, displayed in an impressive digital mosaic. Using their social media username, fans could search for their content and locate it within the mosaic.

Fans could then create a custom video showing their post as part of the mosaic, which was then shareable on social too - something that 49% of those who created videos did.

Make your event stick!

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