#PandoraxLIB

The challenge: When Life is Beautiful returned to Downtown Las Vegas, Pandora needed a way to keep its main stage activation space on concert-goers minds well after the festival.

The solution: So our solution was giving guests the opportunity to mail branded postcards with their favorite LIB memories on them to their friends, families, or even themselves, all with the power of a social media hashtag!

The Results...

OUTREACH:
5,461,973

LIKES
93,978

TOTAL IMAGES
371

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