AT&T @ Pac-12 Championship

The challenge: AT&T called on us to create one of the most exciting and engaging experiences yet for their space at the 2016 Pac-12 Football Championship.

The solution: We met the challenge by transforming ordinary fans of all twelve Pac-12 universities into colorful fanatics, without the messy face paint, and allowing them to share the branded images all over their social channels from their own devices.

The Results...

OUTREACH:
2,000,000

LIKES
64,000

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