Miller Lite @ Austin City Limits: #ITSMILLERTIME

The challenge: Miller Lite treated Austin City Limit goers to a pop up arcade over the two weekend long festival, and was looking for an interactive way to make the moment sharable and memorable.

The solution: To give Miller Lite those shareable and memorable moments, we captured snapshots of guests in front of the Miller mural, stringing 4 of each group into a thrilling animated GIF, which was then delivered straight to their phones via SMS, optimized sharing on social.

The Results...

OUTREACH
4,250,000

LIKES
88,000

GIFS CREATED
2,400

Wanna GIF with us?

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