College Welcome Week: #EBAY2WAYS
The challenge: College welcome weeks are full of brands trying to make an impression, but eBay didn’t want to be a part of the clutter.
The solution: eBay came to us to help them stand out over a 2-month span touching 10 of the midwest's biggest college campuses. Students used the hashtag #eBay2Ways to play the game. From Apple Watches, Samsung Galaxy S7s, and eBay T-shirts, these students were winning big!