How It Works

Working with our in-house design team, we’ll take your concept and chosen event hashtags and build out a display. This will be where your race takes place, and will be shown on the screens at your event.

Plug your laptop into the screens and encourage your guests to post on one of the two hashtags - e.g. #teamred or #teamblue. Each time a social media post using these hashtags is detected, the on-screen graphics move one step closer to victory.

Once a hashtag reaches your target number of posts to make their team pass the finish line and seal the win, the race is over. Time to spray the champagne, dish out the silverware and celebrate.

AIA Capital One Boat Race

Thanks to AIA, one of the world’s oldest sporting rivalries just got a little more fierce. We installed screens at each university to create a social-powered boat race for the Oxford vs Cambridge annual showdown. Both universities posted to propel their team towards the finish line.

Talk to us about your requirements

Ready to get going, or have a question?